Do you have your heads in your CLIENT’S wallets?

Our thoughts are so powerful. Especially those unconscious thoughts. The sneaky ones that we might not be aware of. Now when we start to break these things down, it can feel a little overwhelming and woo woo. But fear not friends, baby steps, let’s start small.

This is a topic that we can all relate to as owners – Recommending Retail.

Ok, pause, when I talk to you about recommending retail how do you feel? And that is the key word guys “Feel”. Because that is the energetics behind it.

Some of you might feel excited, some might feel unaffected, and some might feel, well ick.

If you have an uncomfortable ick feeling, then let’s think into the why. Perhaps in the past you were pushed into “selling”. Or perhaps you are worried that your client doesn’t have enough money?

Here is my problem with that. Recommendations should not be based on “selling”. They should be based on genuine support, for pain points your client is struggling with. If you skip recommending something that you think would genuinely help your client because you ‘think’ they can’t afford it you are doing them a disservice.

“We have no business putting our heads in other peoples’ wallets”

Do you see how this old belief is preventing you from giving your client the full service they deserve?

By approaching the recommendation process with an open and caring mindset, you create an opportunity to genuinely assist your clients. This shifts the focus from a purely financial perspective to one of genuine concern for their well-being. And when we shift to this focus we don’t need to feel awkward or uncomfortable if someone doesn’t take us up on buying the product. It was an offer. And then they choose whether or not to take you up on the offer. End of Story.

When you change your energy and mindset around recommending products, it helps you detach from any negative emotions or attachments. By asking yourself if you genuinely believe the product will benefit the client and if it addresses their specific needs, you can confidently make recommendations without feeling guilty if they choose not to purchase.

Ultimately, approaching retail recommendations from a caring and problem-solving perspective allows you to provide valuable solutions to your clients. By removing the money side from the equation and focusing on the positive impact the product can have, you can make recommendations with sincerity and without feeling icky about it. This mindset shift benefits both you and your clients, fostering a more fulfilling salon experience.

Don’t let those old beliefs hold you back from offering your clients your guidance and wisdom.

Love and Light x